S.04 / Marketing · Fixed-scope build · 3-4 weeks, then monthly optimisation
Appraisal funnels, email & SMS
The machinery between attention and appraisal: capture pages, nurture sequences, and a database that answers.
Covers: Marketing Funnels · Email & SMS
Attention without machinery evaporates. An agent can be everywhere - social, letterbox, signboards - and still lose the listing because the homeowner's next step was a phone call they were not ready to make. Meanwhile a database of past enquiries sits untouched: names captured, never nurtured, sold through someone else.
We build the middle of your marketing: the capture points that give researching vendors a smaller next step than a call, and the automated follow-through that keeps you present for the six to eighteen months a listing decision actually takes.
| Appraisal landing page | One page, one action, fast, proof-stacked - built to receive traffic from ads, QR codes and letterbox drops |
|---|---|
| Capture points | Signboard and letterbox QR flows, open-home digital sign-in, downloadable suburb report as an email-capture asset |
| CRM wiring | Leads tagged by source into your CRM with owner and SLA - no more form-to-inbox graveyards |
| Email nurture | A monthly market-note template plus automated sequences: new enquiry welcome, appraisal follow-up, long-term nurture |
| SMS sequences | Compliant, sparing, high-signal: appraisal confirmations, open-home reminders, result announcements to warm segments |
| Testing + handover | Every path tested end to end; you get the map of the machine and the keys |
Map
Your current lead paths traced - where enquiries come from and where they leak
Build
Pages, automations and integrations assembled in your accounts, not ours
Load
Existing database imported, cleaned, segmented A/B/C by intent
Tune
First month monitored, subject lines and sends adjusted
- Every lead source lands somewhere measured, owned and followed up - speed-to-lead becomes a system property, not a memory test.
- A database that hears from you monthly with substance, so the quarterly call is warm.
- Appraisal bookings attributable to sequences you can read - and switch off anything that does not pay.
Q.01Which CRM do you work with?
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Q.02Is SMS marketing legal here?
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Q.03Who writes the emails?
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Pairs well with: Paid advertising & retargeting · Marketing strategy & results system
The thinking behind this service, free: The vendor lead system
Marketing by the team that runs this site
The funnels, market sheets and content system on agent.casa are our own work, live and measurable. We build the same machinery for agents.