S.05 / Marketing · Monthly engagement · no lock-in, 30 days' notice
Content & social media management
Visible every week, listing or no listing - a managed feed that future vendors quietly watch.
Covers: Content Creation · Instagram Feeds
Every agent knows the account matters; almost none can feed it weekly while running campaigns. So feeds go quiet between listings - precisely the gap when future vendors are watching to see whether you exist without stock.
This is the retainer that removes the problem. We plan, film, edit, caption, schedule and answer - to a standard a researching vendor reads as evidence of how you would market their home.
| Content strategy + calendar | The 50/30/20 proof, local-authority and personality mix planned monthly in advance |
|---|---|
| Monthly shoot day | Two hours, batch-filmed: market update to camera, listing content, behind the scenes |
| Editing + design | Reels cut and captioned, carousels designed in your brand templates, stories assets supplied |
| Feed management | Instagram and Facebook publishing, grid curation, highlights maintained like a menu |
| Community management | Comments and DMs answered inside one business day, appraisal-intent messages escalated to you immediately |
| Past-client stories | One filmed or written client story per quarter, released as reel, tile and case study |
| Monthly report | Profile visits, saves and shares, website taps, DMs with intent - not vanity totals |
Set up
Pillars, calendar and templates locked in week one
Batch
Shoot day each month; a month of content from one session
Run
Publishing, engagement, escalations - daily rhythm handled
Report
Monthly scoreboard and next month's calendar in one review
- A feed that never goes quiet in a listing lull - consistency the algorithm and the neighbourhood both notice.
- Appraisal-intent conversations reaching you the day they start, not when you next open the app.
- A quarter-by-quarter library of proof content compounding into the brand asset.
Q.01How much of my time does it need?
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Q.02Do you post listings too?
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Q.03Who owns the accounts and content?
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Pairs well with: Video & reels production · Paid advertising & retargeting
The thinking behind this service, free: Social media in 2026: what works
Marketing by the team that runs this site
The funnels, market sheets and content system on agent.casa are our own work, live and measurable. We build the same machinery for agents.