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S.02 / Branding · Fixed-scope project · 2-3 weeks

Competitor review & online makeover

Every rival in your patch audited, every channel you own fixed - the fastest before-and-after in marketing.

Covers: Competitor Review · Online Makeover

An analytics dashboard under review
S.02 · BRANDINGagent.casa services

You compete for listings against the same six agents every month, and most of them have never been properly studied. Meanwhile the vendor researching all of you sees a messy spread: your best photography on one platform, a 2019 bio on another, reviews unanswered on a third.

This is a two-part sprint. First we map exactly how every competitor in your patch attracts listings - their channels, content cadence, review engine, ad footprint and appraisal funnel. Then we fix your side of the comparison: every owned profile brought to the standard the audit says you need to win.

What is included+
Competitor dossierEvery active agent in your patch: positioning, channels, cadence, review counts and recency, ad library findings, funnel teardown
Gap analysisWhere listings are being won and lost, and the three moves that change it - ranked by effort and payback
Presence auditEvery place your name appears, scored: Google Business Profile, realestate.com.au, Domain, socials, directories, comparison platforms
The makeoverProfiles rewritten and re-imaged, review responses cleared, bios unified, links and tracking fixed, dead profiles retired
Review engine setupThe ask, the link, the timing - a settlement-day system pointed at the platform that matters in your patch
Handover reportWhat we found, what we changed, what to maintain monthly - with the competitor dossier to keep
How it runs+
Step 01

Sweep

We research your patch cold, the way a vendor would - nothing supplied, nothing assumed

Step 02

Score

Dossier and gap analysis presented in a working session

Step 03

Fix

The makeover executed channel by channel, with your access shared securely

Step 04

Hold

Maintenance checklist and 30-day follow-up review

What you can expect+
  • A vendor googling every agent on their shortlist finds your presence the most complete, current and reviewed.
  • You know precisely how each rival wins listings - ammunition for every listing presentation that follows.
  • Baseline scores on every channel so later marketing has a measured starting line.
Questions+
Q.01

Is this ethical?

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Entirely. We only analyse what competitors publish publicly - the same material any vendor sees. No pretexting, no fake enquiries.
Q.02

Do I need the brand work first?

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No, but pair them if your identity is dated: the makeover rolls out whatever brand exists, so refreshing it first means fixing everything once.
Q.03

What access do you need?

+
Login access to profiles you control, shared through a password manager. We never need your email password and we log every change.

Pairs well with: Personal brand strategy & identity · Content & social media management
The thinking behind this service, free: Website mistakes that cost listings

Marketing by the team that runs this site

The funnels, market sheets and content system on agent.casa are our own work, live and measurable. We build the same machinery for agents.

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